The IP newsletter from CAST, Inc. — November 28, 2011
As we begin our 18th year providing semiconductor IP, we at CAST are thankful to be in an unusually positive position.
The IP market has matured, and is relatively stable and well understood. The flurry of non-serious—or at least, non-successful—small firms looking to cash in on the "intellectual property" craze is behind us. Most providers today either focus on a specific technology (ARM on processors, for example), or offer a broad array of standards-based cores (Synopsys, for example).
But CAST is successful with a unique strategy that gives IP customers the best of these two different approaches.
For specialty IP, we're 8051 leaders (with over 100 customers, many multiple-product), our new 32-bit processor core beats ARM for many applcations, our H.264 encoder surpasses most on image quality, we carry more JPEG flavors than anyone else, and our NAND Flash memory controller consistenly achieves design wins.
Yet on the broad front, we also offer most of the other IP you need to build complete systems, including I/Os, peripherals, encryption, image and video scalers and other functions, and audio interfaces. We're even ahead of the emerging "IP subsystems" curve, with platforms ranging from embedded Ethernet controllers to full HW/SW system designs.
What makes this strategy really work, though, isn't so much CAST's particular products, but rather our particular people.
Everyone in CAST is or was a practicing engineer, and most have been with the company for five or ten or more years. Our sales people—including the best local representatives around the world—have dealt with a hugely diverse mix of customer and project needs, and it seems like we've done customer support for every application possible.
For product development, we complement our in-house IP engineering experts with close, enduring partnerships with amazing IP developers around the world, each a technology leader in their own areas of expertise. This gives customers dual advantages: they get the reuse necessities of standardized, high-quality, rigorously-packaged and -supported IP products, plus the bits of IP design genius they can incorporate to make their own products highly competitive.
So, whatever your next IP needs may be, I think it’s likely you’ll benefit from considering CAST.
We'll understand your technical and project needs—possibly even better than you do—and won't try to sell you IP that doesn't fit. And when our products do match your needs, no other IP team in the world will work harder to make sure you're a success.
And that's the positive position I mentioned earlier. CAST has operated much the same way for 18 years, but the IP industry maturing around us makes our approach seem better for customers than ever before. Consider giving me a call to see how CAST might benefit you.
-- Hal Barbour, President, +1 201.391.8300 ext. 111
The sixth-generation version of our NAND FLASH Controller Core is now available. New features include support for Toggle-Mode and ClearNAND devices, and readiness for ONFI 3.0. Read more in our news release >>>
Reaching the full data transfer speeds that new memory devices enable isn't as easy as just choosing a fast controller like ours. Potential bottlenecks in your system design include I/O limitations, the impact of die and channel architecture on read/write speed, and error correction code (ECC) implementation. Learn more about these issues and how to avoid them in our November 30th NAND Flash design webinar.
Interest in our new 32-bit processor core is strong, and we're running a seminar at DesignCon to introduce more people to it:
The BA22 family of 32-bit processor cores gives you a new, royalty-free, highly-competitive choice for a wide range of SoC applications. In this free breakfast seminar, we'll:
The seminar is Wednesday, Feb 1, 2012, 8:30 - 10:30 am
Upcoming ONFI 3.0 memory devices will run as fast as 400 MT/s. But system design bottlenecks can reduce actual I/O performance. We’ll show you how to avoid the worst of these, including I/O limitations, the impact of die and channel architecture on read/write speed, and choosing the best error correction code (ECC) implementation.
X-Day, Israel, Nov. 6, 2011 — Presentation by Nikos Zervas: Cost-Effective System Continuation using Xilinx FPGAs and Legacy Processor IP
Copyright © 2011, CAST, Inc. CAST is a trademark of CAST, Inc. All other trademarks are the property of their respective owners. CAST, Inc., 50 Tice Blvd., Suite 340, Woodcliff Lake, NJ 07677 +1.201.391.8300
Go to the newsletter subscription and Index page