The IP newsletter from CAST, Inc. — June 2, 2011
I can't help but get reflective as another DAC quickly approaches.
In 1995 when CAST first exhibited at DAC (yes, this will be our 16th year there!) few others in the industry even knew what "IP" was. We did, and we believed in its power to help designers, and here we are today.
IP reuse has of course become a mainstream, essential method for time- and cost-effective SoC design. I believe CAST's unique approach to the market has helped accelerate this adoption. Key points include:
Dozens and dozens of small "IP companies" sprang up through the years—some even exhibiting at past DACs—but nearly all are gone now because they failed to provide real value.
Now you're faced with essentially three sources of semiconductor IP. There are a few small firms that do a good job in their particular technology niche. There are the very large firms that offer a broad array of IP as an adjunct to their EDA tools or silicon devices. And then there is CAST.
We offer a wide range of IP—get the advanced memory controllers and high-speed interfaces you need along with your video encoder, for example—with the quality benefits of a large firm but the personal, experienced support of our proven team of IP experts.
This is part of what we mean by saying CAST provides "A Better IP Experience." Stop by DAC booth 2217 to learn more, and to chat with us about your years of IP experience or your new IP-based project just coming up.
-- Hal Barbour, President, +1 201.391.8300 ext. 111
The new partnership with Trilinear Logic we previously announced is paying off with several new products now rolling out. Three new image scaler cores help you get the big picture (or the small one):
Two other cores now available can help round out your graphics system requirements:
Besides each of these cores being useful in its own right, the new additions mean you can get most of what you need for any video and image processing subsystem all from CAST. Check out our full video and images IP family, and stay tuned for more cores to come.
We've helped so many customers succeed with our IP that we've probably already faced the integration issues threatening to slow down your project.
What memory do you need, and how best to interface with it? What are the peculiarities of your specific processor and bus system architecture? Which high-speed interface will prove most effective in the real world?
We're happy to now be able to help you with issues like these through our new IP integration services. We still have to say "no" to requests for broad design services, but we do have people ready to help you with the specifics of integrating our IP in your system.
Contact your sales person or email us to learn more.
Also stop by for some interesting discussion including our CEO Hal Barbour:
Printer supplier for the pharmaceutical industry HAPA used our C68000 processo core to develop a new replacement board design that is dramatically more compact and less expensive to produce than the original .
How are you using CAST IP? What do you think of working with us? Email firstname.lastname@example.org and let us know.
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