CAST COREspondance

Designers Seek Trustworthy IP Partners

I recently gave a presentation that seemed to really resonate with the audience of designers, project managers, and group/company leaders.

The focus wasn't on our excellent line of IP products—they are very good, of course!—but rather on something we've learned as a company providing IP for 16 years. It's summed up in one word: trust.

We work hard to be every customer's trustworthy IP partner, not just their commercial IP provider. That's why we do three things a little differently than most vendors.

First, we make it easy to understand exactly what we offer, via datasheets on our website and with complete technical documentation available through our sales, support and engineering team.

This addresses a particular pet peeve of mine, the prevalence of "marketing fluff" and too much "corporate speak" in technical marketing materials. We don't bury you in petty prose but instead simply give you specs, block diagrams, resource and performance statistics, and other data you need to judge the suitability of each CAST product. And we do this without without making you register or even telling us who you are.

Second, we try to help you make sure a core is really going to be the best solution for your particular application, even though you may have never had to work with that function before.

And third, we value your time by answering questions very quickly, and doing all we can to eliminate any technical or other slow downs.

We take the responsibility of supplying your IP blocks very seriously. Let me know if you, too, could use a trustworthy IP partner for your next design project.

-- Hal Barbour, President , +1 (201) 391-8300 ext. 111

Samsung Uses SpeedView JPEG Encoder

The innovative SpeedView™ technology from Scalado® AB enables tremendously faster viewing and manipulation of very large, high-resolution images (download the SpeedView brochure).

Our SVE-JPEG-E image compression core is we believe the only ASIC or FPGA IP core available with SpeedView encoding built in. We're proud to announce that Samsung has made use of this core in new image signal processor blocks aimed at slim mobile handsets.

Read more in our Samsung news release. Learn more about the Samsung 5K5CA Quadruple XGA (QXGA) camera chip in their recent news release or on their website.

Sorting Out Compression IP Options

The Scalado SpeedView JPEG Encoder mentioned above is just one of the many image and video compression cores we offer (see them all in our compression cores overview).

We offer the broadest available range of these cores because each employs a particular algorithm or has special implementation characteristics that make it the most suitable core for particular types of applications. Yet we find even experienced design engineers are really only familiar with basic JPEG.

A presentation we've been giving at recent industry events is designed to help. Check it out if you'd like to learn more about Choosing the Best IP for Compressing Images and Video.