CAST COREspondance

New Site to Serve You Better

We recently launched a new website design that we hope works well for you.

The redesign improves on goals we've had since our first website in 1995:

Easily find what you need. Suit your style: use our better site searchfunction, or new browsing pages that list products at a glance to zero in on the IP you need.

Quickly determine if our IP fits your project. We give you detailed datasheets with no registration or hassles, complete with sample implementation results for different technologies. User guides, verification specs, software models, and more are readily available through our salespeople.

Get in touch for more info and help. Whether you're not sure what you need or you're ready for more details, click or call on any page to reach our expert IP salespeople. We'll help you out.

Learn more about us. You should trust your IP provider (see article below) so we've added more about our people and practices. We've also started a blog and Twitter feed, which we hope will encourage some interesting conversations.

Let me know what you think of the new site, and especially how we might continue improving it to serve you better.

-- Hal Barbour, president +1 (201) 391-8300 ext. 111

Trusting your IP vendor

Preparing for the upcoming Constellations event (see details to right) got us thinking about how hard it is for a design engineer to really trust any IP vendor.

Every IP firm spouts the same nice "motherhood" claims, but we've learned building real customer trust is more a matter of style, and consistent actions over time.

We answer when we say we will. We share datasheets and tech docs with no big effort, reinforcing the impression we have nothing to hide. We iterate through dozens of intense questions before a sale at no cost, to make sure the customer chooses wisely. We mostly know what we're talking about, and aren't afraid to admit it when we don't. We really do care about each customer and their success, and most come to really appreciate this approach.

It's really some basic things in treating people right, but not everyone does them. You can see more in our Constellations Presentation, but our bottom-line advice is this: when considering an IP vendor, technical references matter, but character references matter more.

Give us a call (+1 201.391.8300) or email if you'd like to build some trust with an IP vendor!