New
shows, new cores for a new year
As you read this, we’re exhibiting at DATE in Munich (see the article
below). So far, our excitement level seems a bit higher than the
attendance level,
but we’re pleased to be announcing two frequently-requested new cores: a 1-Gigabit Ethernet MAC, and
a 2.0 USB function controller.
These follow some pretty major multimedia cores we announced in January
at DesignCon: an MPEG-4 video encoder, and a JPEG 2000 image
decoder. (Greetings to all the new people who visited our booths in Santa Clara; we hope you enjoy our newsletter.)
Doing trade shows like DATE, DesignCon, and the upcoming DAC sometimes
seems like a distraction from our main jobs of developing, delivering,
and supporting the cores more and more designers rely on. But our
travel and experiences at trade shows do have some valuable benefits.
Connecting with customers and seeing the faces — usually
smiling! — of designers we’ve been helping is of course quite
important. But we especially enjoy talking with people who are just
beginning to consider IP-based design. You can spot the moment they
realize how big a remedy our one-stop-shopping approach might be
for their nightmare challenge of needing to build too much functionality
in too little time. That’s when our painstaking efforts back home
feel the most worthwhile.
Hal Barbour, President
New
sources for CAST cores
Lightspeed Semiconductor introduced a new IP Alliance Program
in January and announced CAST as a partner. A variety of CAST cores
have been optimized for Lightspped's unique technology; you can
get these Lightspeed
datasheets at their web site. Also, Avnet Electronics Marketing
began carrying CAST IP cores for their Avalon
Reference Design System series of boards. DesignCon visitors
may have seen
our JPEG
2000 design paper or visited our demos in the Avnet-sponsored
Reference Design Village.
CAST at DATE and in Europe
If you’re visiting DATE in Munich this week, be sure to stop by
stand IP5. We’ve got some interesting demos of our IP working in
Avnet reference design boards, and you can learn more about our
two newly-announced cores: the MAC-1G offers 10/100/1000 Mbps in a full-featured, flexible package, while
the CUSB2 provides a complete USB 2.0 function controller ready to drop into
your SoC or embedded application.
You can also meet Chris Sheldon, the new VP of Operations who joined
CAST last Fall. Based
in the UK, Chris is the spearhead of our growing
effort to help European designers reap the benefits of product
development with CAST IP cores.
visit the DATE
web site for info on the show
Tip: finding the core you need
We offer nearly a hundred different cores, but we know what matters
most is the one core you need today.
If you’ve visited our web
site, you know you can get right to every core page from every
page in the site (just use the menus in the left margin.) But you
may not know you can also get a printable list of all our cores
in the form of a downloadable PDF file. Just click on the List of
Cores link on the main Info page, and you’ll get a list of
everything we currently offer.
top |