![]() ![]() July 16, 2003 |
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In this issueSuccessful Shows of SummerWith this brief summertime issue, we'd like to welcome the many new readers who visited us last month at DAC in Anaheim and with Daihen at IP Japan in Yokohama. Our eighth year as a DAC exhibitor and fourth participating in IP Japan proved to be our most successful so far. It seems that the design community has caught up with us, and more designers -- both mainstream and advanced -- are embracing the benefits of IP-based design. Not so long ago, about half of our trade show visitors would shyly come up and ask "so, what exactly is an IP core?"
I'm happy to say that with our broad range of about 90 proven cores, we can usually supply exactly what they need! We've also seen confirmation that our focus on 8- and 16-bit processors has been a smart approach. Now that these venerable processors are available as easily-embedded cores, the 6805-compatible we announced at DAC and many others we carry are seeing a renewed life in a variety of applications. Many systems really don't need the processing power (or the licensing cost!) of a star IP core, and the efficiency and familiarity of these old work horses makes them very appealing. Check out especially our fast and faster 8051s, and competitive Z80, 68000, and 80186 compatible cores. We also saw strong interest in our various application-specific
cores for encryption and multimedia. Security concerns
have crept into more and more systems, so the ability
to embed algorithms like AES or DES with
our cores is very appealing. Video and graphic products are still generating excitement in the marketplace, especially in Asia. With everything from basic tools like wavelet processors to complete solutions for JPEG, JPEG 2000, and MPEG-4, we make it easy for designers to choose the right multimedia core for their particular application. We're working now to satisfy recent orders and develop
some exciting new cores for later this year. Stay tuned
for more news in early Fall, and enjoy the rest of
your Summer!
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Now
the time, budget, and quality benefits of using IP
are well understood, and designers tend to seek out
CAST with a shopping list of the specific cores they
want for their next project.