I hope your summer has been going really well so far. Ours’ has been going really fast. But that’s mostly due to some excellent new sales and new products and relationships, so I can’t complain too much.
We’re gearing up here to make some improvements to our website, and that got me thinking. We had our first website up in 1995, and we first applied the brand new term “cores” to our “synthesizable models” in 1996.
That early site had a clunky charm some of us still miss (see it on the WayBack Machine). The graphics and content have changed, but our philosophy then was the same as today: use the web for communication not hype, to connect with designers rather than sell to prospects. (We even had early social networking for chip designers!).
Some companies still don’t get it. They make you stop and register when you just want to see a datasheet, or give you multiple levels of shrill “Faster time to market!!!” benefit claims before saying what a core actually does.
We’ve always done our website like we do sales: we’re proud of our products, hope you find them useful — and certainly believe that you will! — and try to help you learn what you need to make that decision as easily as possible. You can always get right to full datasheet info for any core from any page on our site, and if you just call (+1-201-391-8300) or email we’re happy to have someone intelligent talk with you promptly about your particular project requirements and additional info needs.
We're embarking now on redesigning and tuning the website to make it work even better for you. If you have any suggestions – or complaints! – please pass them on.
Enjoy the rest of the Summer!
We recently did a limited emailing to some 8-bit processor customers highlighting our 32-bit APS processor family as agreat microcontroller upgrade option.
Our configurable 8051 is still incredibly useful, but If your system needs something more than that but less than an expensive 32-bit star IP core from the famous suppliers, then check out the APS3, the APS2 for FPGAs, or our new add-on DSP coprocessor. French sensors and mixed-signalspowerhouse e2v recently ranone of the most comprehensive comparisons we’ve seen, and they found the APS3 to be their best bet. You might too.
Give us a call (+1-201-391-8300) or email if you'd like to comment on anything in this issue, or just to learn more about how our line of over 100 cores can work for you.
IR Controller Cores for consumer infrared remote controls using the NEC or RC5 protocols (watch for upcoming news release).
JPEG-LS Encoder Core for lossless, high-fidelity image compression applications.
DDR/DDR2 SDRAM Memory Controller Core for simple, efficient control of all available SDRAM devices, including SDRAM Mobile.
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